Mar 14, 2019 in Research Proposal

Research Topics for Students

Factors that Influence Consumer Behavior toward Online Shopping in Saudi Arabia

The Internet plays a critical role in the progressive development of the modern economy. This research topic aims at identifying some of the factors that may influence the consumer actions in Saudi Arabia while purchasing products online. The topic is relevant since online shopping is rapidly evolving in Saudi Arabia due to the development of its ICT sphere. However, the country still lags behind other countries in terms of development. Thus, there is a need to assess the four factors, namely web design quality, perceived convenience, advertisements, and perceived trust, since they affect consumer actions during online shopping.

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Funding of the Small and Medium Scale Enterprises in South Arabia

This study intends to investigate the various options of funding the SMEs in Saudi Arabia. The research topic is relevant since the SMEs are believed to have accelerated the rate of economic growth in Saudi Arabia in 2009, as stated by Governor Muhammad Al-Jasser. However, according to the study conducted by Zawya, 29% of the 1.97 million SMEs that had been licensed in January 2014 were shut down due to various financial difficulties. Therefore, there is a need to discover some of the available alternatives for funding these enterprises.

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The Impact of Globalization on the Consumer

Globalization has changed the landscape of consumer behavior in terms of how people think and spend. Since different countries can freely trade between each other, there is an abundance of services and products that can be presented to consumers. In Saudi Arabia, globalization has enabled people to buy life-changing goods at reasonable prices, and this has led to changes in the society and culture. Therefore, there is a need to understand some of the effects of globalization on the Saudi Arabian consumer.

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